Scopely Acquires Niantic's Gaming Division in a Multi-Billion Deal

Mar 13, 2025 at 8:21 AM

In a significant move within the gaming industry, Scopely has announced its acquisition of Niantic’s video game business for $3.5 billion. This transaction includes the highly successful augmented reality game Pokémon Go, which revolutionized mobile gaming since its launch in 2016. The deal underscores Saudi Arabia's growing interest in the gaming sector through its Public Investment Fund (PIF), which now owns Scopely. With millions of active players globally and a dedicated fan base, Pokémon Go continues to generate substantial revenue. This acquisition marks another step in Saudi Arabia’s ambitious plan to diversify its economy by investing heavily in entertainment and technology.

Back in 2016, Niantic introduced Pokémon Go, an augmented reality game that transformed how people interacted with their surroundings. Players ventured into public spaces worldwide to capture digital creatures inspired by the iconic Japanese franchise. Fast forward to today, this cultural phenomenon remains popular, boasting over 20 million weekly active users. Now, under Scopely's ownership, all members of Niantic’s gaming teams will transition to Scopely. Based in Culver City, California, Scopely is known for titles such as Monopoly Go and other hit games.

The acquisition aligns with Saudi Arabia's strategic push into the gaming industry. In 2023, Scopely itself was acquired by Savvy Games Group, a subsidiary of PIF, for nearly $5 billion. Established in 2022, Savvy Games Group aims to spearhead Saudi Arabia’s expansion into gaming and esports. By 2030, the country plans to invest $38 billion in the gaming sector as part of its Vision 2030 initiative to reduce reliance on oil revenues. The PIF oversees nearly a trillion-dollar portfolio spanning various sectors like real estate, AI, sports, and entertainment.

While some view these investments positively, others criticize them as efforts to enhance Saudi Arabia’s global image, particularly concerning human rights issues. Despite differing perspectives, the acquisition highlights the increasing convergence of gaming and broader geopolitical strategies.

Beyond financial figures, this acquisition symbolizes a shift in how major economies approach gaming—not merely as entertainment but as a crucial component of modern culture and commerce. As Scopely integrates Niantic’s gaming expertise, it positions itself at the forefront of innovation in interactive media. For fans of Pokémon Go and beyond, this development promises exciting new possibilities in the realm of augmented reality gaming.