A notable issue has emerged surrounding the INEOS Grenadier, prompting a recall of over 7,000 vehicles in the United States. The problem lies with the exterior door handles, which may remain open due to insufficient lubrication. While this defect has led to an official recall in the U.S., no such action has yet been announced in the UK. However, INEOS assures that affected vehicles will have their mechanisms replaced free of charge during routine maintenance visits. This setback coincides with financial challenges for INEOS Automotive, including significant losses and delays in launching an electric version of the Grenadier.

The heart of the matter revolves around the design flaw in the Grenadier's rugged exterior door handles. These handles feature a release button that can inadvertently stay depressed after closing the door, posing a risk as the door might unexpectedly open while driving. According to INEOS, the root cause is inadequate grease application, leading to mechanical malfunction. Consequently, a substantial number of Grenadiers sold in the U.S. require part replacements. Despite this, details about the extent of the issue in the UK remain undisclosed, pending further discussions with authorities.

In the UK, although there hasn't been an official recall announcement, INEOS remains committed to customer safety. A spokesperson emphasized that any affected vehicles would receive necessary repairs during scheduled service appointments at no extra cost. Furthermore, anecdotal evidence from Auto Express' long-term test vehicle suggests that drivers are alerted by a distinct sound if the door isn't securely closed, allowing them to re-secure it manually. Nevertheless, this incident adds another layer of complexity for INEOS Automotive, already grappling with substantial financial losses.

Beyond the immediate recall concerns, INEOS faces broader strategic challenges. Initially planned for 2024, the launch of the fully-electric Grenadier variant, named 'Fusilier,' has been postponed until 2028. The company attributes this delay to insufficient EV infrastructure and lingering consumer doubts regarding electric vehicles. Such setbacks underscore the mounting pressures on Sir Jim Ratcliffe's automotive venture as it navigates these operational and financial hurdles.

As INEOS addresses the door handle issue and recalibrates its electric vehicle strategy, the company must also contend with rebuilding trust among its clientele. By prioritizing safety and transparency, INEOS aims to mitigate potential damage to its brand reputation. Moving forward, the success of its corrective measures and future product launches will be pivotal in determining the long-term viability of the Grenadier lineup.