A new milestone has been reached in the world of independent film distribution as Entertainment Squad ventures into original content with its acquisition of the PrideFlix label. This initiative marks a significant step forward for LGBTQ+ representation in cinema, beginning with the feature adaptation of the celebrated short, Play It Again. Directed by Dan Abramovici and produced by Stagg Forrest Films, alongside executive producers David J. Phillips and Shaked Berenson, this romantic comedy promises to deliver an engaging narrative that resonates across diverse audiences. The story revolves around a character who escapes into Hollywood-inspired fantasies while grappling with the challenge of expressing her feelings to her best friend at a family gathering.

Expanding on the themes introduced in the original short, the full-length feature dives deeper into the intricacies of unspoken emotions and missed chances within relationships. According to producers Kate Forrest and Myrthin Stagg, Play It Again offers a fresh perspective on romantic comedies, blending humor and nostalgia to create an experience that is both entertaining and emotionally resonant. With its unique approach, the film aims to captivate viewers by presenting relatable characters navigating universal challenges in love and relationships. David J. Phillips emphasizes the commercial potential of such projects, noting their appeal not only to LGBTQ+ communities but also to broader audiences seeking quality, inclusive storytelling.

The announcement of Play It Again’s development aligns perfectly with current trends favoring diverse narratives that celebrate inclusivity. As CEO Shaked Berenson points out, there is an increasing demand for stories that reflect varied experiences and identities, making this project ideal for reaching both specialized platforms like PrideFlix and general streaming services. Scheduled for release in 2026, anticipation builds as casting announcements loom on the horizon. By acquiring PrideFlix earlier this year, Entertainment Squad underscores its dedication to revitalizing and expanding LGBTQ+ content, ensuring meaningful representation continues to thrive in media.