In Southwest Florida, over 50,000 children face various forms of mental illness, with suicide ranking as the third leading cause of death among youth. To combat this alarming trend, Kids’ Minds Matter has emerged as a beacon of hope. This initiative aims to enhance access to care for families while fostering connections between community partners. By integrating psychologists, psychiatrists, child advocates, social workers, and care navigators, they ensure children and their families receive necessary behavioral health services. Additionally, Kids’ Minds Matter collaborates with local mental health agencies to expand regional services and raise awareness through annual events.

Each year, the event "Normal is Overrated" gathers middle and high school students alongside families, advocates, and professionals to tackle challenging mental health topics. Designed by students, this interactive gathering addresses the pressing issues teens encounter. Through storytelling, it highlights personal journeys of resilience and courage, empowering attendees to openly discuss their mental health experiences. Keynote speakers like Michael Rizzo, known as "Coach Mike," share insights from his extensive career helping children overcome social, emotional, and academic challenges. His expertise in neurodiverse minds encourages understanding and support for all children.

Stigma remains a critical obstacle in seeking mental health assistance. "Normal is Overrated" plays a pivotal role in dismantling these barriers by normalizing discussions around mental health. The movement underscores that mental well-being is equally important as physical health, advocating for comprehensive care. At its heart, the event transcends being just an occasion—it ignites a broader mission to unite the community, provide education, and secure resources for affected families.

Kids’ Minds Matter invites everyone to participate in this transformative movement. Opportunities exist for individuals to speak, advocate, sponsor, or attend the event, all accessible via their website. Admission is complimentary, encouraging widespread involvement. This initiative exemplifies a collective effort to prioritize mental health and foster healthier communities in Southwest Florida.