In an unprecedented move for the Television Academy, two significant Emmy categories will have their nominees unveiled prematurely on a national morning show. This departure from the standard announcement schedule signals a strategic shift, granting the hosting network a unique advantage and rekindling an older tradition of integrating award announcements with daily news broadcasts. This early reveal is set to build anticipation for the forthcoming full nomination ceremony, establishing a fresh dynamic for how the prestigious awards are presented to the public.

The Television Academy has decided to reveal the nominations for the Outstanding Reality Competition Program and Outstanding Talk Series categories ahead of the main event. This special announcement will take place live on \"CBS Mornings\" at 4:47 a.m. PT / 7:47 a.m. ET on Tuesday, July 15. The rest of the Emmy nominations will then be disclosed later the same day during the official ceremony, which is scheduled for 8:30 a.m. PT / 11:30 a.m. ET and will be broadcast live from the Academy's Wolf Theatre.

This alteration in the nomination announcement protocol is particularly notable because CBS, as the network scheduled to broadcast the 77th Emmy Awards in September, receives the exclusive opportunity to disclose these specific categories. Historically, the broadcast network hosting the Emmys, which rotates annually, has not had the privilege of making such early, exclusive announcements. This current arrangement revives a former tradition where Emmy nominations were frequently shared during morning news programs to capture early East Coast viewership.

Television Academy Chair Cris Abrego will be joined by actors Harvey Guillén from \"What We Do in the Shadows\" and Brenda Song from \"Running Point\" at the principal ceremony to unveil the nominees for the remaining major award categories. This approach is reminiscent of strategies employed by other award bodies, such as the Daytime Emmys, which have previously released early nominations through various entertainment news outlets. The Grammy Awards have also utilized a similar staggered announcement method in previous years, creating multiple moments of anticipation for the industry and the public.

The competition within these early-announced categories is expected to be intense. The reality competition category features prominent shows like MTV’s \"RuPaul’s Drag Race,\" Peacock’s \"The Traitors,\" and long-standing CBS favorites \"The Amazing Race\" and \"Survivor.\" Meanwhile, the talk series category, despite a reduced number of submissions this year, remains highly competitive with only three available nomination slots. Leading contenders include CBS’ \"The Late Show with Stephen Colbert,\" Comedy Central’s \"The Daily Show,\" ABC’s \"Jimmy Kimmel Live!,\" and NBC’s \"Late Night with Seth Meyers.\" Emerging platforms such as YouTube’s \"Hot Ones,\" Netflix’s \"Everybody’s in L.A. with John Mulaney,\" and CNN’s \"Have I Got News for You\" are also vying for recognition.

This year's 77th Emmy Awards ceremony is slated to air live on Saturday, September 14, at 8 p.m. ET/5 p.m. PT on CBS, with streaming options available on Paramount+. The decision to strategically release select nominations ahead of the primary announcement aims to generate increased buzz and engagement, setting a new precedent for future award seasons and enhancing the overall spectacle of the Emmy Awards.