Beauty Pageants: A Catalyst for Advocacy, Tourism, and Awareness

Jun 9, 2025 at 5:13 PM
Single Slide

In a recent event in Nagaland, Rhea Singha, the reigning Miss Universe India 2024, emphasized that beauty pageants serve as more than just platforms for showcasing physical attractiveness. During her visit to Kohima for the Miss Universe Nagaland 2025 finale, she highlighted their potential as tools for advocacy, cultural promotion, and social awareness. The pageant aims to empower young women while encouraging them to embrace authenticity and individuality. Additionally, Amjad Khan, Director of Franchise Operations for Miss Universe India, noted that this initiative marks the 24th state-level pageant since its launch in March, making participation more accessible to aspiring contestants from remote areas.

A Celebration of Beauty and Purpose in Nagaland

In the picturesque setting of RCEMPA Jotsoma, located on the outskirts of Kohima, the vibrant world of pageantry came alive ahead of the Miss Universe Nagaland 2025 grand finale. Rhea Singha, who graced the occasion as a judge, shared her insights during a press conference, praising Nagaland's growing enthusiasm for beauty pageants. She expressed admiration for Ruopfuzano Whiso, a fellow competitor representing Nagaland in previous contests. This event also marked an important milestone for the Miss Universe franchise, which has expanded its reach across India by simplifying participation rules and bringing the competition directly to each state.

Singha used the opportunity to address misconceptions about pageants, advocating that they are now arenas for meaningful social impact rather than merely focusing on outward appearances. She encouraged parents and communities to support young women pursuing their dreams through such platforms. Her personal journey from introversion to self-assuredness was highlighted as proof of the transformative power these events can have. Aspiring participants were urged to dream boldly and view the pageant as a stepping stone toward achieving greater goals.

Amjad Khan further elaborated on how this initiative fosters inclusivity by enabling contestants from smaller communities like Nagaland to participate without needing to relocate to metropolitan cities. By promoting tourism and cultural exchange, the pageant not only elevates individuals but also contributes positively to regional development.

From a journalist's perspective, this story serves as a reminder of the evolving role of beauty pageants in modern society. They no longer remain confined to traditional notions of glamour but instead act as powerful vehicles for change, empowerment, and community building. It challenges us to rethink preconceived biases and recognize the immense potential these platforms hold in shaping tomorrow's leaders.